Posts

All articles.

• Quantitative Data in UX: Measuring What Matters

  Quantitative data in UX is about using numeric information to objectively analyze user behavior and make informed decisions in the user experience design process.

• The Beginner's Guide to Conducting Effective UX Research

  If you’re new to UX research, the process might seem daunting. But it's essential for creating products that truly resonate with users. This guide is meant to demystify UX research for beginners.

• When to Use Qualitative vs. Quantitative Research in UX

  In UX, the qualitative approach is exploratory, seeking the deeper reasoning behind user choices and experiences. It aims to capture the user's voice through conversations, observations, and reactions. Conversely, quantitative research deals with numerical data and statistical analysis, answering quantifiable questions about user behavior.

• UX Research Techniques: How to Gather Actionable Insights

  Gathering actionable insights is at the heart of UX research. It’s about collecting information that can directly influence design decisions.

• Navigating Product Research: Methods That Drive Innovation

  Identifying and employing various research strategies to inform the development of innovative products.