Posts

All articles.

• Developing a UX Research Plan: Goals, Objectives, and Methods

  Creating a UX research plan means setting clear goals, defining objectives, and choosing the right methods. Here's a guide to developing a plan that delivers insightful data.

• Crafting Survey Questions for Actionable UX Research

  Creating survey questions for UX research is an art. The questions must be clear, unbiased, and designed to elicit information that can lead to meaningful improvements. Here’s how to craft effective survey questions.

• Unmoderated vs Moderated Usability Tests: Pros and Cons

  Usability testing is an invaluable tool in UX research, offering insights into how real users interact with products. There are two primary approaches to usability testing - unmoderated and moderated. Let's explore the detailed pros and cons of each method.

• Understanding User Journeys: A Critical Element of UX Research

  Mapping out user journeys is a critical element of UX research. It helps you understand how users interact with your product from their perspective. Here's what to consider when focusing on user journeys.

• Card Sorting and Tree Testing: UX Research for Information Architecture

  Card sorting and tree testing are essential UX research methods to optimize information architecture (IA). They help ensure your content is organized in a way that makes sense to users. Here's a closer look at each method.