Affinity mapping is a technique used in UX research to sort and categorize data. This approach helps make sense of large amounts of information in order to discover meaningful insights.
Understand the Basics of Affinity Mapping
Affinity mapping starts with individual findings or observations, which are often written on sticky notes or cards. These are then arranged into groups based on common themes or patterns.
Gather Your Data
Collect all the observations, feedback, and notes from various UX research methods. This can include user interviews, surveys, and usability tests.
Sort into Categories
Begin by grouping the data points that seem to relate to each other. Don’t worry about creating perfect categories at first. The goal is to start seeing patterns and relationships.
Identify Themes
As groups form, give each a descriptive title. These titles should capture the essence of the insights within the group.
Prioritize for Impact
Some findings will be more significant than others. Prioritize the groups based on the impact they may have on the user experience or business goals.
Share and Collaborate
Involve team members from different departments in the mapping process. This ensures diverse perspectives and enhances the analysis.
Take Action
Use the insights from your affinity map to inform design decisions, improve user flows, or guide further research.
By organizing and analyzing your UX findings through affinity mapping, you can ensure that important insights don’t get lost and have a clear impact on your design strategy.