Topic: qualitative-research

All the articles with the tag "qualitative-research".

• When to Use Qualitative vs. Quantitative Research in UX

  In UX, the qualitative approach is exploratory, seeking the deeper reasoning behind user choices and experiences. It aims to capture the user's voice through conversations, observations, and reactions. Conversely, quantitative research deals with numerical data and statistical analysis, answering quantifiable questions about user behavior.

• Harnessing Qualitative Data for In-Depth User Understanding

  Harnessing Qualitative Data for In-Depth User Understanding is about gathering and interpreting non-numeric data to get a deeper insight into user preferences and behavior.