Topic: quantitative research

All the articles with the tag "quantitative research".

• Quantitative Methods in UX: Balancing Numbers with Narratives

  Exploring how numeric data can be aligned with user stories to create a holistic view of the user experience.

• When to Use Qualitative vs. Quantitative Research in UX

  In UX, the qualitative approach is exploratory, seeking the deeper reasoning behind user choices and experiences. It aims to capture the user's voice through conversations, observations, and reactions. Conversely, quantitative research deals with numerical data and statistical analysis, answering quantifiable questions about user behavior.